Earlier this week, Vampire Weekend's Ezra Koenig explained how a tweet about the Yeah Yeah Yeahs' "Maps" became Beyoncé's "Hold Up" from her new album Lemonade. Today, Diplo has released the original demo for the song to his Snapchat, which was captured by the Vampire Weekend fansite Team Vampire Weekend (via Billboard). Listen to the snippet below.
Koenig said he worked on a song with Diplo that ended up using his "Maps" tweet as the hook. "i figured it was going to be a vampire weekend song but was easily convinced that it could be better/go to a new place as a beyonce song," he wrote. In 2015, "lots of other stuff" happened to that demo, and it eventually became "Hold Up." "Songs become tweets, tweets become songs - it's the way of the world," he concluded.
Pär Ekberg, director of photography for the "Hold Up" video, spoke with Pitchfork about the video. He described the shoot as a "playground for grown-ups." Read the full interview here.
Read our guide to the samples used on Beyoncé's Lemonade on the Pitch.
