Pandora Reveals On-Demand Streaming Service Pandora Premium

Subscriptions for the Spotify and Apple Music competitor start at $10 per month
Image may contain Human Person Crowd and Text
Photo by Spencer Platt/Getty Images

One year after acquiring the streaming service Rdio, Pandora has revealed Pandora Premium—the company’s new on-demand streaming subscription service, The Verge reports. The Spotify and Apple Music competitor is set for a 2017 release at $10 per month. The big perks are on-demand, ad-free streaming with the ability to save music offline. The new service also touts smart playlists, a personalized search based on listening history, and browse sections based on personal taste. Previous Pandora listening data will become part of Pandora Premium’s recommendation engine.

The latest expansion by the company follows the recent announcement of Pandora Plus, the $4.99/month service that gave users offline mode, more skip ability, and song replays (but no on-demand service).

Read “The Year in Streaming 2016.”